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Social media influencers used to be a new art back in the day. But now it seems that there are countless individuals who fall into this category. Therefore due to this reason we understand that it is not easy to find a person for your brand. That is because more often than not you discover they are not the right fit only once you hire them. Thus, that is why you need to have some guidelines in place. This way you can ensure that you only hire the most efficient individual for your marketing campaign.

There Should Be Some Relevance

There are countless factors that you can take into consideration when hiring these individuals. But at the end of the day, only one fact would be the most important when hiring a singapore influencer. That would be relevancy. But many individuals fail to realize how important this fact is. Thus, that is why they hire fashion influencers to talk about household equipment. Instead what you need to do is find people that already talk about things that are relevant to your brand. For instance, if you are introducing a new mascara you shouldn’t go on to hire a travel blogger. Instead what you would need is a beauty blogger. Then not only would they be familiar with your brand and product. But they would also have an audience that would be tempted to purchase your product.

Assess The Audience Engagement

When searching for the correct influencer for your company we know that you would keep an eye on the number of followers. That is because you think that the more followers they have more successful they would be at promoting your brand. But that is not necessarily true. That is because it is possible for one to purchase followers. Therefore it is possible that half of the followers these individuals have are bots. Thus, that is why you shouldn’t simply focus on the number of followers. Instead what you need to focus on the audience engagement.  For instance, you may discover a person with million followers has less engagement than one with a thousand followers. Therefore what you need to do is select a person who’s audience is constantly following their content. This means that their followers not only comment on their posts. But they even go on to share the content posted by the influencer. Now that is the type of person that you need to hire for your campaign.

Thus, with the help of this guide, you can easily identify those individuals who would take your brand to the next level.


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